Zomato to be renamed as 'Eternal': CEO Deepinder Goyal unveils new logo

For years, Zomato has been everyone’s go-to food order app, discovery app, and late-night indulgence enabler with a tap or two. The brand is making a huge change for the future with a full rebranding called ‘Eternal.’
Yes, you read it correctly. Zomato, that name everyone knows, is changing. Change often brings happiness and a feeling of uncertainty. There’s much to know about what this means for food lovers, restaurant partners, and the brand. So, let’s start.

Why is it named 'Eternal'?

Brand names are very powerful. They create identities, establish credibility, and evoke emotions. Zomato’s name change to ‘Eternal’ is more than a name; it’s an extension of their mission. The company wants to be thought of as a brand that truly cares how you enjoy your food, not merely about serving it.
“Food is always important; it’s a feeling that lasts forever,” said the company’s CEO on the day of the rebranding announcement. “With ‘Eternal,’ we’re not just serving good food; we’re serving an experience that lasts with you long after the meal.”

Making It Better: The Look and Feel of Your Brand

A new name means a new face. Zomato has shed its iconic red and opted for a trendy pair of dark greens and gold. These colors are representative of growth, trust, and premium quality. The new logo is clean and sleek with an infinity sign that represents the brand’s promise of a permanent love affair with food.
Apart from color and design, the app’s user interface is also being revamped. Users can expect an enhanced, more delightful experience to discover and order food.

What's Changing (and What's Not)?

Users won’t have to open a new app; they will simply wake up to find an update that smoothly takes them to ‘Eternal.’ The basic features don’t change, but the new look will make food ordering more delightful. The biggest change is the new AI-powered tips that don’t just scan over your past orders. Imagine having your own food friend who knows your tastes, provides new recommendations, and helps with meal planning.
Sustainability is an important part of this transition. With ‘Eternal,’ the company is building a more sustainable food delivery service, using less packaging, and promoting plant-based and local food. Partner businesses can gain from better analytics that allow them to know what customers love. This allows them to create better dining experiences.

The Big Question: Why Change Our Brand Now?

Zomato has been a trendsetter in the food tech space for over a decade. The food space is changing. With growing competition from Swiggy, Uber Eats (worldwide), and even cloud kitchens taking over the space, staying ahead demands new thinking.
The company’s evolution to ‘Eternal’ is its effort at being more than a delivery platform. It’s about bringing food into people’s lives in a meaningful way. very long-lasting. The brand wants to guide customers through food experiences, from special dining offers to meal planning and food explorations through AI.

The Internet's Reaction: Either You Like It or You Don't

When something big happens, everyone has an opinion. Twitter (now X) was full of opinions shortly after the news broke.
“Why fix what ain’t broke?” one ventured. “Zomato is food.”
Forever? “It’s more of a perfume company than a food app,” another said.
There’s even a sense of excitement. Rebranding takes guts. “I’m excited to see what Eternal is doing.” It’s only understandable to be perplexed when a brand takes big leaps. Do you recall when Facebook rebranded as Meta? Did Dunkin’ Donuts ever remove ‘Donuts’ from its name? People get accustomed to it eventually, and if the services are good, a name is just a name.

The Future for 'Eternal'

Rebranding is not about aesthetics; it’s about creating a new way. In the months to come, Eternal will probably introduce features that enhance the food experience beyond plain buying. Think live cooking sessions with chefs, food and travel, and using AI to plan for meals.
This is a thrilling time for customers. For restaurants, this is an opportunity to differentiate themselves. For Zomato—now Eternal—it’s an opportunity to rethink how people experience food.
What do you think? Will ‘Eternal’ be a wonderful new brand, or will long-time Zomato users keep to what they know? One thing is certain: food service will be much more interesting in the future.