Labubu Dolls: Viral, collectible, Worth Thousands in 2025
The Viral Labubu Doll has become one of the most talked-about collectible toys worldwide, especially among Gen Z collectors, social media influencers, and celebrities. If you’ve seen these quirky, mischievous, elf-like dolls flooding your Instagram feed or popping up on TikTok, you’re not alone. But how did this odd-looking doll go viral? Why do some people call it “demonic”? And is it worth thousands of dollars? Here’s everything you need to know about the Viral Labubu Doll phenomenon.
Who Created the Viral Labubu Doll?
The Viral Labubu Doll was created by Kasing Lung, a Belgian-Hong Kong artist known for his unique storytelling and bizarre, imaginative characters. Labubu first appeared in Lung’s illustrated books in 2015 as part of his series called “The Monsters.” Labubu was designed to be a strange but lovable creature — mischievous, wide-eyed, with sharp little teeth and furry elf-like features.
Pop Mart, a renowned Chinese collectibles brand, later collaborated with Kasing Lung in 2019 to transform Labubu into a line of blind-box vinyl figures, marking the beginning of a new era in “surprise toy” culture.
When and Why Did Labubu Become Viral?
Though Labubu was already popular in niche toy circles in China and Japan, the Viral Labubu Doll craze exploded internationally in 2024 and 2025, thanks to two major factors:
- Celebrity Influence: Global icons like BLACKPINK’s Lisa, Dua Lipa, and Rihanna were spotted collecting Labubu Dolls. This skyrocketed its visibility on social media.
- TikTok & Instagram Trends: Unboxing Labubu blind boxes, showcasing rare finds, and styling these dolls in luxury setups became a viral content trend. These platforms turned Labubu from a niche toy into a global obsession overnight.
The Viral Labubu Doll captured the attention of both toy collectors and pop culture enthusiasts, blending nostalgia with exclusivity and fashion.
Why Do People Call the Labubu Doll "Demonic"?
Despite its cute appearance to fans, outsiders often label the Viral Labubu Doll as “demonic” because of its wide eyes, sharp teeth, and mischievous grin. Some compare it to folklore creatures or horror mascots. The design intentionally toes the line between adorable and eerie — a playful twist by Kasing Lung.
However, there’s no real connection to demons or dark forces; it’s simply part of its quirky, fantasy-based lore. Still, social media’s tendency to dramatize things helped fuel this label, making the Viral Labubu Doll even more talked about.
Who Buys the Viral Labubu Doll?
The Viral Labubu Doll appeals to:
- Young collectors (18-30 age group) who are heavily influenced by K-pop culture, anime aesthetics, and pop art.
- Celebrities and influencers who use them as trendy props in photoshoots.
- Serious art toy collectors who chase rare or limited editions.
Labubu Dolls have moved beyond simple toys. They are now considered part of designer toy culture, blending art, fashion, and consumerism. Many fans view collecting Labubu as an investment, similar to collecting sneakers or luxury handbags.
Is the Viral Labubu Doll Expensive?
Absolutely — especially the rare editions. Here’s a breakdown:
Blind box Labubu dolls (random mystery figures) typically cost ₹1,500–₹3,000 each.
Limited editions or collaboration pieces can start from ₹10,000 and reach ₹1 lakh or more.
Auction pieces and oversized statues have fetched prices over $100,000 internationally.
The scarcity, collaboration with artists, and the thrill of the hunt drive up prices. Some rare dolls are resold at 10x their original value.
Why Is the Viral Labubu Doll So Popular in 2025?
- Unique Design: Labubu blends creepy and cute in a way no other doll does.
- Hype Culture: Scarcity, blind boxes, and celebrity endorsements fuel demand.
- Social Media Appeal: Highly photogenic, perfect for viral content.
- Pop Mart’s Marketing: Limited drops and exclusive releases keep collectors chasing the next big find.
- Emotional Connection: Fans relate to Labubu’s weird, misfit energy.
The Viral Labubu Doll: More Than Just a Toy
In 2025, the Viral Labubu Doll is more than a toy — it’s a cultural statement. It symbolizes modern consumer trends: nostalgia, surprise, exclusivity, and viral marketing. Whether you see it as creepy or charming, Labubu’s grip on pop culture isn’t fading anytime soon.
If you’re wondering whether it’s worth starting your own collection, just know you’re joining a global phenomenon that blends art, fashion, and fun in every box.
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